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Environmentally friendly minerals-based paint and pigments
No titanium dioxide, non-toxic, low CO
2 alternatives

Minéraux

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We make sustainable alternatives

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At Minéraux we make sustainable white pigments and wall paint. We have eliminated all harmful ingredients, such as titanium dioxide and biocides, while significantly lowering the products’ CO2-footprints.

 

Our wall paint is in powder form, just like instant coffee, ready to be mixed with water when you need it. This allows us to focus on what’s really important: saving resources and reducing environmental impact while maintaining premium quality.

 

We became a B Corp to underline our commitment of toxin elimination and CO2-footprint reduction and to show that alternatives do exist.

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We've got you(r wall) covered

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We produce your premium wall paint

  • We not only care about the environment and your health, but we’re also driven by quality: Same whiteness and coverage - less environmental impact
     

  • Our Dry Paint is developed with the help of seasoned wall paint specialists to be aesthetically pleasing, highly durable, and easy to apply. Using a paint roller, brush, or spray gun? We’ve got it covered
     

  • Our high-end sustainable wall paint complies with the technical requirements of the ECO label – both interior and exterior wall paint. This has been validated by TüV Rheinland and other testing institutes
     

  • Our EPD-compliant LCA demonstrates the reduced CO2 emissions, water usage, and pollution levels

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We care about you

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We make healthier products 

Consumers and painters are becoming increasingly aware of health issues arising from exposure to certain (chemical) products. Consequentially, consumers and painters are demanding safer products.
Minéraux powder paint complies with these demands as it does not contain TiO2, VOCs, biocides, or other harmful ingredients.

 
We use no TiO2 as it is a recognized carcinogen 

Most architectural paints and coatings use TiO2 as a white opacifying pigment. However, TiO2 is categorized by the European Commission as a class 2B cancer-causing substance and is a major source of CO2 emissions in paint.  Minéraux products do not use TiO2. Therefore, our powder paint is safer for painters and DIY’ers, while maintaining high whiteness, good coverage, and excellent scrub resistance.

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We care about the environment

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We reduce your CO2 emissions 

The demand for products with an improved sustainability profile is becoming more relevant each year, affecting multiple industries. By eliminating TiO2, leaving water out of both the final production process and transportation, Minéraux powder paint realizes a significant reduction in CO2 emissions.

 

We contribute to the circular economy 

Especially in developed economies, there is an increasing focus on the circular economy. One of the first principles of the circular economy is the elimination of waste and pollution. By significantly reducing (hazardous) waste during production and after usage, as well as by using raw materials that cause less pollution to manufacture, Minéraux Dry Paint contributes to the circular economy principles.

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We are a certified B Corp

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Becoming a B Corporation is a transformative journey showcasing your company’s commitment to high standards of social and environmental responsibility, accountability, and transparency. You start by completing the B Impact Assessment, which evaluates your practices across governance, workers, community, environment, and customers, requiring a score of at least 80 out of 200 points.

 

Next, you amend your legal documents to ensure decisions consider all stakeholders, not just shareholders, embedding a long-term commitment to societal and environmental impact. Verified by B Lab, this certification joins you with a prestigious global community of purpose-driven businesses, enhancing your brand’s reputation and attracting conscious consumers, investors, and employees who share your mission to use business as a force for good.

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