Minéraux
Minerals-based paint and pigments with a lower environmental impact
No titanium dioxide, no hazardous ingredients, low CO2 alternatives
We make more sustainable alternatives
Minéraux supplies pigments and paint technology to paint manufacturers and industrial partners. We do not sell to consumers.
At Minéraux we make white pigments and wall paint with a lower environmental impact. We have eliminated harmful ingredients, such as titanium dioxide and biocides, while significantly lowering the products’ CO2-footprints.
Our wall paint is in powder form, just like instant coffee, ready to be mixed with water when you need it. This allows us to focus on what’s really important: saving resources and reducing environmental impact while maintaining premium quality.
We became a B Corp to underline our commitment of toxin elimination and CO2-footprint reduction and to show that alternatives do exist.
We've got you(r wall) covered
We produce your premium wall paint
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We not only care about the environment and your health, but we’re also driven by quality: Same whiteness, opacity, and scrub resistance- lower environmental impact
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Our Dry Paint is developed with the help of seasoned wall paint specialists to be aesthetically pleasing, highly durable, and easy to apply. Using a paint roller, brush, or spray gun? We’ve got it covered
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Our high-end sustainable wall paint complies with strict ECO label and other environmental requirements. Reports available on request
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Our LCA quantifies the low CO2 emissions, water usage, and pollution levels
We care about you
We make healthier products
Consumers and painters are becoming increasingly aware of health issues arising from exposure to certain (chemical) products. Consequentially, they are demanding safer products.
Minéraux powder paint answer that demand: it contains no TiO2, VOCs, biocides, or other harmful ingredients.
We use no TiO2 as it is a possible carcinogen
Most architectural paints and coatings use TiO2 as a white opacifying pigment. However, TiO2 was categorized by the European Commission as a class 2B cancer-causing substance and is a major source of CO2 emissions in paint. Minéraux products do not use TiO2. Therefore, our powder paint is safer for painters and DIY’ers, while maintaining high whiteness, good coverage, and excellent scrub resistance.
We care about the environment
We reduce your CO2 emissions
The demand for products with an improved sustainability profile is becoming more relevant each year, affecting multiple industries. By eliminating TiO2, leaving water out of both the final production process and transportation, Minéraux powder paint realizes a significant reduction in CO2 emissions.
We contribute to the circular economy
Especially in developed economies, there is an increasing focus on the circular economy. One of the first principles of the circular economy is the elimination of waste and pollution. By significantly reducing waste during production and after use, and by using raw materials with a lower production footprint, Minéraux Dry Paint contributes to the circular economy principles.
We are a certified B Corp
Becoming a B Corporation is a transformative journey showcasing your company’s commitment to high standards of social and environmental responsibility, accountability, and transparency. You start by completing the B Impact Assessment, which evaluates your practices across governance, workers, community, environment, and customers, requiring a score of at least 80 out of 200 points.
Next, you amend your legal documents to ensure decisions consider all stakeholders, not just shareholders, embedding a long-term commitment to societal and environmental impact. Verified by B Lab, this certification joins you with a prestigious global community of purpose-driven businesses, enhancing your brand’s reputation and attracting conscious consumers, investors, and employees who share your mission to use business as a force for good.