Minéraux was founded in 2021 with the goal to remove titanium dioxide (E171) from every day products, such as toys and baby products, food packaging and others. Not only were we able to provide an alternative to a widely used toxic raw material, we were also significantly lowering the CO2-footprint. Our next step was the elimination of all harmful ingedients from wall paint, while reducing its CO2-footprint as well. Now, in June 2024, we were incredibly proud to have been certified as a B Corp joining over 8,800 other purpose-driven businesses in over 100 counties around the globe, as we continue on our mission to become a force for good balancing people, planet and profit.

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Today, we join this community of businesses leading the transformation of the global economic system.

About B Corp

B Corp is a certification for for-profit companies that are evaluated for their social and environmental impact. Companies undergo a rigorous assessment that focuses on their impact on five pillars: governance, environment, employees, customers, and community.

The B Corp community currently includes more than 6,500 B Corps across 89 countries.